Consumer Insights Director, Marketplace Trends

Company: Nike Deutschland GmbH
Location: Beaverton
Posted on: November 17, 2023

Job Description:

Werde Teil des Teams von NIKE, Inc. Team
NIKE, Inc. stattet nicht nur die besten Athleten der Welt aus. Wir erkunden neue M--glichkeiten, finden Wege und --berwinden die Grenzen des Machbaren. Unser Unternehmen sucht nach Menschen, die wachsen, denken, tr--umen und gestalten m--chten. Unsere Unternehmenskultur sch--tzt Vielfalt und belohnt Einfallsreichtum. Unsere Marke sucht Menschen, die ihre Ziele erreichen, F--hrungsf--higkeiten haben und den Blick in die Zukunft richten. Bei NIKE, Inc. bringen alle Mitarbeiterinnen und Mitarbeiter ihre F--higkeiten ein und nehmen immer neue Herausforderungen mit Leidenschaft an.Who we are looking forWe are looking for a consumer-obsessed change agent who has experience championing consumer insights and research within organizations. This person will lead a team focused on Market Measurement tools and processes, responsible for detecting and decoding marketplace trends and shifts. They need to be adept at translating quantitative data from a variety of primary and syndicated sources into actionable insights and find opportunities for enterprise growth. The ideal candidate will thrive in a fast paced, highly complex organization and excel at collaboration and integration across functions at the Global and Geo levels.What you will work onThe ideal candidate will help drive the market insights strategy, and prioritize work aligned with key priorities. You will manage a suite of high impact market insights programs including Consumer Panel, Point of Sale Market Tracking, Brand Health Tracking, and other global research projects. You will lead refinement of data sources including but not limited to: identifying appropriate evolution to evergreen programs, building new capabilities to complete the portfolio, data quality control and data issue identification/resolution. You will also manage external agencies and services to further build a comprehensive view of the market - focused on category, consumer, brand, and competition. And, with your strong analytical and communication skills, you will synthesize learnings and deliver key insights to catalyze action across Nike.Who you will work withAs a Market Insights lead, you will be an integral part of the Consumer & Market Research team at Nike's WHQ Headquarters in Beaverton, Oregon. You will report directly to the leader of Marketplace Trends. You will partner with multiple groups across Consumer Insights including Men's/Women's/Kids Insights, Nike Direct Analytics, Marketing Science, Data Science, and CI team in the geographies (NA, EMEA, APLA). Other key business connections include Marketing, Strategy, Investor Relations as well as General Management.What you bring to Nike

• Bachelor's degree in consumer insights, business analytics, strategy, consulting or related field, or a combination of relevant education, experience, and training
• 10+ years of experience in consumer research, analytics, brand management, product or design
• Ability to lead a portfolio of large, multi-disciplinary research projects with multiple business partners in a dynamic and evolving organization
• Proven track record of leading teams
• Demonstrated experience uncovering actionable consumer insights with the ability to shift from the details to the big picture seamlessly
• Proven ability to synthesize complex findings and independently produce and deliver compelling presentations
• Previous experience with primary research methodologies and market measurement tools (trackers, panels, POS, etc)
• Familiarity with current sport, fitness and retail landscape (digital and physical), including key footwear and apparel competitors, emerging trends, and current events
• Expert collaborator with experience working across multiple functions and levels of leadership concurrently
• High attention to detail; excellent written & verbal communication
• End-to-end project management skills with ability to lead working teams made up of internal and external partnersNIKE, Inc. ist ein Wachstumsunternehmen, das nach Mitarbeiterinnen und Mitarbeitern sucht, die mit uns wachsen m--chten. Nike bietet ein gro--z--giges Leistungspaket, ein ungezwungenes Arbeitsumfeld, eine vielf--ltige und inklusive Unternehmenskultur und eine Atmosph--re, die berufliche Weiterentwicklung beg--nstigt. Unabh--ngig von Standort und Rolle verfolgen alle Besch--ftigten von Nike gemeinsam ein Ziel: Jedem Athleten* der Welt Inspiration und Innovation zu bringen.NIKE, Inc. legt bei der Auswahl seiner Mitarbeiter Wert auf Vielfalt. Wir pr--fen qualifizierte Bewerber ohne Ber--cksichtigung von ethnischer Zugeh--rigkeit, Herkunft, Religion, Nationalit--t, Alter, sexueller Orientierung, Geschlecht, Geschlechtsidentit--t, Veteranenstatus und Behinderung.
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Keywords: Nike Deutschland GmbH, Beaverton , Consumer Insights Director, Marketplace Trends, Executive , Beaverton, Oregon