Consumer Insights Director, Marketplace Trends
Company: Nike Deutschland GmbH
Location: Beaverton
Posted on: November 17, 2023
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Job Description:
Werde Teil des Teams von NIKE, Inc. Team
NIKE, Inc. stattet nicht nur die besten Athleten der Welt aus. Wir
erkunden neue M--glichkeiten, finden Wege und --berwinden die
Grenzen des Machbaren. Unser Unternehmen sucht nach Menschen, die
wachsen, denken, tr--umen und gestalten m--chten. Unsere
Unternehmenskultur sch--tzt Vielfalt und belohnt Einfallsreichtum.
Unsere Marke sucht Menschen, die ihre Ziele erreichen,
F--hrungsf--higkeiten haben und den Blick in die Zukunft richten.
Bei NIKE, Inc. bringen alle Mitarbeiterinnen und Mitarbeiter ihre
F--higkeiten ein und nehmen immer neue Herausforderungen mit
Leidenschaft an.Who we are looking forWe are looking for a
consumer-obsessed change agent who has experience championing
consumer insights and research within organizations. This person
will lead a team focused on Market Measurement tools and processes,
responsible for detecting and decoding marketplace trends and
shifts. They need to be adept at translating quantitative data from
a variety of primary and syndicated sources into actionable
insights and find opportunities for enterprise growth. The ideal
candidate will thrive in a fast paced, highly complex organization
and excel at collaboration and integration across functions at the
Global and Geo levels.What you will work onThe ideal candidate will
help drive the market insights strategy, and prioritize work
aligned with key priorities. You will manage a suite of high impact
market insights programs including Consumer Panel, Point of Sale
Market Tracking, Brand Health Tracking, and other global research
projects. You will lead refinement of data sources including but
not limited to: identifying appropriate evolution to evergreen
programs, building new capabilities to complete the portfolio, data
quality control and data issue identification/resolution. You will
also manage external agencies and services to further build a
comprehensive view of the market - focused on category, consumer,
brand, and competition. And, with your strong analytical and
communication skills, you will synthesize learnings and deliver key
insights to catalyze action across Nike.Who you will work withAs a
Market Insights lead, you will be an integral part of the Consumer
& Market Research team at Nike's WHQ Headquarters in Beaverton,
Oregon. You will report directly to the leader of Marketplace
Trends. You will partner with multiple groups across Consumer
Insights including Men's/Women's/Kids Insights, Nike Direct
Analytics, Marketing Science, Data Science, and CI team in the
geographies (NA, EMEA, APLA). Other key business connections
include Marketing, Strategy, Investor Relations as well as General
Management.What you bring to Nike
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Keywords: Nike Deutschland GmbH, Beaverton , Consumer Insights Director, Marketplace Trends, Executive , Beaverton, Oregon
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