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Manager, Product Marketing

Company: Biamp
Location: Beaverton
Posted on: March 19, 2023

Job Description:

The role, at a glance:The Manager of Product Marketing for Biamp will be responsible for leading the team of high performing product marketing managers. This role is the conduit between Product Management and Marketing, serving as the key technical resource for the marketing team. This position will help bring a common approach to product marketing at Biamp by implementing best-in-class product marketing processes and tools focused on positioning, messaging, storytelling, product launch, demand generation, channel marketing, lifecycle management, event marketing, and sales enablement.Storytelling is crucial to the success of this role; from copy to presentations to keynotes to videos---you'll get the opportunity to tell some great stories. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into user benefits is also important. - -Essential Functions:

  • Lead and inspire the high performing product marketing team. -Serve as their mentor, empower and enable their success, help them identify and adopt best-in-class product marketing processes and tools.
  • Serve as the key technical resource for the marketing team with a thorough understanding of the full Biamp product line.
  • Develop product positioning and messaging that differentiates Biamp products in the market in collaboration with the overall marketing team.
  • Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.
  • Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan. -
  • Keynote presentations - lead process for creating CEO level product keynote presentations.
  • Lifecycle management - work w/ product managers to establish a formal lifecycle marketing process.
  • Market intelligence - be the expert on the buyers, how they buy and their buying criteria; be the expert on the competition and how to crush them.
  • Demand generation - develop the strategy and manage the marketing programs that drive demand for Biamp products with end users, influencers, and channel partners.
  • Channel marketing - be the voice of the channel and continually develop innovative channel engagement and communication programs to increase Biamp mindshare and sales. -Knowledge, Skills, and Abilities:
    • 10+ years of software and hardware product marketing experience with at least 2 years of -experience in a field-facing role, preferably in the AV Industry.
    • Bachelor's in Business or Marketing or equivalent experience.
    • Excellent written and oral communication and presentation skills.
    • Excellent people and management skills; must be able to interact with staff, colleagues, cross-functional teams, and third parties.
    • Experience working with dealer/wholesaler, sales/distribution channels both global and domestic.
    • Experience in professional AV industry highly desirable.
    • Experience w/ Unified Communications highly desirable.
    • Excellent analytical and organizational skills.
    • Working knowledge of Microsoft Office.
    • Customer Relationship Management database skills preferred.
    • Ability to travel both internationally and within US up to 25% of the time. -Work Environment:
      Office environment, may sit for long periods of time. Routine use of standard office equipment.Travel up to 25%; both internationally and within the US. -Benefits and Perks: -
      Medical, Dental, and Vision3 weeks annual PTO and 9 paid holidays401(k) + matching Employer-paid base life insurance, short, and long-term disabilityHealth savings accounts (with Biamp contribution) and flexible spending accounts Tuition reimbursementDiscretionary profit-sharingReferral bonusesCharitable donation matching -Who is Biamp?We make the world's most extraordinary audio and video solutions. For over 40 years, Biamp has created and innovated professional audiovisual solutions that enable great communication. From the smallest of rooms to the largest of venues, we empower true human connection in every space. As we grow to meet our customers' needs and evolve to address the challenges of tomorrow, one guiding principle remains the same: Biamp connects people through extraordinary audiovisual experiences. -About our company:At Biamp, we believe the employment relationship should be reciprocal. We want you to love your job, and we want your expertise and knowledge to help drive our business forward. We play to win and are a great place for people who feel the same. It's a challenging, high-energy environment where we believe in moving fast over being perfect, changing course quickly as needed. Like most successful teams, we love to have all-stars, but we understand it's far more important to have great team players. As a result, we look for people who put the success of the team ahead of personal glory. We insist on clear, explicit decision making, believe in taking calculated risks, and celebrate tough decisions even when they don't succeed. We're looking for people who are relentlessly committed to winning, because commitment to one another and the common goal is the most consistent and reliable path to recurring success. -Biamp is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Powered by JazzHR

Keywords: Biamp, Beaverton , Manager, Product Marketing, Executive , Beaverton, Oregon

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