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Global Director, Flagship Social Media Activation

Company: Nike Deutschland GmbH
Location: Beaverton
Posted on: January 24, 2023

Job Description:

Nike Consumer Direct Marketing exists to serve the athlete faster and more personally through an offense designed to connect the Nike Brand, product and experiences in new and powerful ways. A key part of the Consumer Direct Marketing offense is the Global Social Media team responsible for shaping the strategic vision and implementation across all social media platforms where Nike is engaged. Who we are looking for We're looking for a Director of Nike Flagship Social Media Strategy. This role focuses on shaping the vision and strategy of Nike's Flagship [@Nike] social channels and steering the multi-platform execution of Nike's brand voice at a daily and seasonal cadence. This position will play a critical role in shaping how we build healthy social channels, program for the athlete and use social platforms to support strategic business priorities! A successful candidate has a comprehensive grasp of social platforms, experience delivering innovative brand campaigns and is adept at working across multiple partners to drive a unified approach. Equally important, we are looking for someone with experience and passion to lead a team. The ideal candidate is capable of defining clear strategic ideas and comfortable in educating teams across a spectrum of experience. What you will work on If this is you, you will be a key leader on the Global Social Media team working with partners in Brand Strategy, Marketing and Creative to write briefs and implement go-to-market plans. A typical day/week involves the ability to engage in multiple workstreams, that are at different levels of maturity in a marketing timeline. Each week will include managing a team of channel managers and optimizing your time between up-stream planning and big vision thinking with cross-functional teammates while seamlessy ensuring the day-to-day implementation of social content is a well-oiled machine that maintains brand standards to the highest degree. Who you will work with Reporting to the Sr. Director of Social Platforms and Strategy you will work with internal and external partners, primarily the Brand Defining Purpose & Athlete team to create and deploy marketing plans that elevate Nike's brand affinity while supporting commerce and growth goals. What you bring

  • Bachelor's degree or higher or equivalent combination of education and experience and training.
  • Proven leadership experience in large marketing organizations
  • Established experience in managing a team of direct reports and agency partners
  • Early adopter and problem solver for digital platforms (Comfortable trying new tools and adapting to process improvements)
  • Experience working and managing teams
  • Excellent oral and written communication skills including meeting facilitation
  • Experience in agency management
  • Ability to Travel, 10-15% Preferred:
    • Passion for the NIKE brand and enthusiasm for working in the "always on" world of sport
    • Ability to operate in a matrixed organization, businesses, brand and operating ethos
    • Demonstrated experience working across cultures and geographies; ability to communicate plans across a complex matrix on a category, regional and functional basis, including presenting before audiences of various sizes and cultures Jobtitel Global Director, Flagship Social Media Activation Marke Nike Karrierebereich Marketing United States Job-ID 00608905

Keywords: Nike Deutschland GmbH, Beaverton , Global Director, Flagship Social Media Activation, Executive , Beaverton, Oregon

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