Marketing Manager - Shared Services, North America
Company: Arrow Electronics, Inc.
Location: Beaverton
Posted on: May 13, 2022
Job Description:
Position:
Marketing Manager - Shared Services, North America
Job Description:
The Manager of Marketing Shared Services in North America is
responsible for developing and leading regional demand creation
center of excellence. Arrow's shared services act as the execution
backbone of marketing infrastructure and functions in North America
including campaign execution and management, market intelligence,
data analytics, channel enablement and all marketing channels such
as email, website, social, digital media, events, creative, editing
and design services. This group executes 100+ brand awareness,
demand gen, customer acquisition and enablement campaigns in a year
and this leader must have past experience successfully managing a
fast-paced and high-volume marketing services or demand center
operations. This role reports into North America marketing
leader.
What You'll Be Doing:
Leadership:
- Provide leadership to a group of 10-12 marketers and liaise
with brand marketing and supplier marketing leadership (where
campaigns originate) in North America to establish the direction
and priorities for Shared Services, to scope the campaign
requirements, budget, capacity plans, resource needs and delivery
timeframes
- Evolve existing market intelligence and analytics function to
become the origin of all new campaign ideas across the
organization. Establish the group as a powerhouse of data analytics
and intelligence across Arrow as well as its customers and
suppliers
- Oversee marketing channel teams (analytics, events, email, web,
social, digital marketing, creative, editing & design) as the
organization looks to more strongly align previously isolated
marketing execution related functions
Operational Excellence:
- Optimize and standardize campaign execution and demand creation
approaches across the organization by creating a model to track
program success and drive continuous improvement
- Collaborate with and support marketing strategists in their
efforts to generate new leads and move existing pipeline toward
better qualification
- Manage internal marketing campaign managers, creative talent
and external vendors/marketing agencies and budget to accomplish
defined goals
- Partner with marketing effectiveness and digital experience
teams to effectively manage the marketing automation platform, and
ensure defined processes are followed by all internal as well as
external resources (agencies) and everyone uses the approved
platforms including the existing sales processes and the
organization's sales force automation platform to track the outcome
of the campaigns
- Work with the business, sales and other marketing teams to
extend the reach of marketing automation impact (e.g. pipeline
acceleration, lead nurturing, customer retention)
- Assume responsibility for highly repeatable demand-related
tasks used by all geographies within North America (e.g.
telemarketing, translation, data analysis, data analytics, market
intelligence)
Best practices:
- Drive continuous performance improvement through the
identification, documentation and implementation of demand creation
best practices, effective strategies and channel mix
- Establish a culture of continuous learning and improvement
across all marketers in North America by leading best practices and
marketing trends learning program for own team as well as marketing
strategists
- Establish standard processes and tools for tele-qualification
and tele-prospecting; oversee the management of a
tele-qualification agencies in North America
What We Are Looking For:
- 6 or more years of experience developing and executing
strategic demand generation and nurture programs in a B2B
environment preferably in technology market
- Experience working for an agency
- Minimum of 2 years management experience, preferably within an
agency setting
- Has worked with/implemented a B2B organization's demand
waterfall reporting model
- Previous project management at either a marketing agency or
within an internal shared service or demand center function
- Expert in digital marketing strategies and best practices as
well as very solid experience with effectively using traditional
marketing tactics and channels for best outcome
- Must have metrics and outcome-driven mindset and excellent
operational expertise managing high volume of activities and
campaigns by ensuring effective capacity and resource planning
- Must have previously selected/overseen creative and demand
creation agencies
- Multi-touch, multi-dimensional marketing program design,
creation and implementation experience including superlative
knowledge of marketing and sales automation platform mechanics,
campaign testing strategies and preferably demand waterfall
processes and metrics (e.g. lead scoring, service-level agreements,
lead sourced/influenced ratios)
- Agency landscape/best practices, deep knowledge of marketing
channels effectiveness & mix
- Superior Project management skills along with strong
written/oral communications and budget allocation and management
principles
- Creative
- Experience with digital innovation
What's In It for You
At Arrow, we recognize that financial rewards and great benefits
are important aspects of an ideal job. That's why we offer
competitive financial compensation, including various compensation
plans, and a solid benefits package.
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Paid Time Off
- Health Savings Account (HSA)/Health Reimbursement Account (HRA)
Options
- Growth Opportunities
- Short-Term/Long-Term Disability Insurance
- And more!
Remote work employees may be required to be present at the closest
designated Arrow office for work-related purposes, at the company's
request and sole discretion
Annual Hiring Range/Hourly Rate:
$127,600.00 - $145,200.00
Actual compensation offer to candidate may vary from posted hiring
range based upon geographic location, work experience, education,
and/or skill level. The pay ratio between base pay and target
incentive (if applicable) will be finalized at offer.
Location:
US-CO-Colorado (Remote Employees)
Time Type:
Full time
Job Category:
Marketing and Communications
EEO Statement:
Arrow is an equal opportunity employer. All applicants will be
considered for employment without attention to race, color,
religion, gender, age, sexual orientation, gender identity,
national origin, veteran or disability status. (Arrow EEO/AAP
policy)
Arrow COVID-19 Vaccination Policy:
Arrow requires all new employees in the United States to provide
proof of full COVID-19 vaccination prior to beginning work, except
where prohibited by law.
Keywords: Arrow Electronics, Inc., Beaverton , Marketing Manager - Shared Services, North America, Executive , Beaverton, Oregon
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