Marketing Manager
Company: DAT Freight & Analytics
Location: Beaverton
Posted on: May 12, 2022
|
|
Job Description:
About DAT DAT is a next-generation SaaS technology company that
has been at the leading edge of innovation in transportation supply
chain logistics for 43 years. We continue to transform the industry
year over year, by deploying a suite of software solutions to
millions of customers every day - customers who depend on DAT for
the most relevant data and most accurate insights to help them make
smarter business decisions and run their companies more profitably.
We operate the largest marketplace of its kind in North America,
with 226 million freight posts in 2020, and a database of $126
billion of annual global shipment market transaction data. We have
co-headquarters in Portland, OR and Denver, CO, and additional
offices in MO, TX, and Bangalore, India. For additional
information, see www.DAT.com/company. The Opportunity DAT is
seeking a Marketing Manager to join our outstanding Product
Marketing team in either our Beaverton, OR or Denver, CO office.
You'll lead and manage a comprehensive program of customer
retention and marketing initiatives through value-based
communications that drive customer loyalty across our Carrier
segment portfolio of services. This cross functional role will lead
through influence and will be counted on to bring teams, managers,
and business leaders together to deliver a comprehensive customer
marketing program. As a member of the product marketing team, this
position will have responsibility for ensuring the overall
development and implementation of customer retention strategies and
engagement activities. Additionally, this role will collaborate
with key internal stakeholders to continuously improve the
processes to meet the needs of the customers and the business. What
You---ll Do Create, optimize and execute customer experience and
retention strategies related to increasing customer lifetime value
through increasing platform participation and reducing churn rates.
Work cross functionally with product, sales, customer support,
finance, operations, and marketing to to develop and implement
retention campaigns and programs. Lead retention efforts that
include building a long-term strategy, technology and resource
recommendations. Create and implement effective "customer loyalty
programs." Leverage data to forecast, measure, interpret and report
on results of efforts against performance metrics to inform
retention/churn strategies. Perform customer analysis to identify
new growth drivers and improvement opportunities. Develop and
implement customer journeys, triggers and automations with relevant
content to drive conversion and engagement. Frame and define
initiatives and programs needed for the successful rollout of new
products, customer training and education. Work closely with
partners across the organization to improve the customer journey
throughout the customer lifecycle. Exhibit leadership by
identifying and resolving issues and opportunities with business
stakeholders, leaders, and the technology management team. The
Skills You---ll Need Bachelor's degree or equivalent experience. 7
years of experience managing and delivering projects in a matrixed
environment. Demonstrated customer retention strategy,
implementation and success. Attention to detail, complex problem
solving skills and effective customer engagement skills. Customer
loyalty program development experience. Gamification experience is
a plus. Outstanding interpersonal, written communication skills.
Adept at effectively working with professionals from a wide range
of disciplines. Passionate about delivering high-quality results.
Committed to ongoing professional development and learning.
Invested in the professional growth and development of individuals
and teams. Understanding of software development methodologies is a
plus. (Colorado only) In accordance with the Colorado Equal Pay for
Equal Work Act, the minimum salary for this role is $135,000, plus
benefits. The maximum compensation for this role can vary
significantly depending on your job-related skills and experience.
DAT embraces the value of a diverse workforce, and believes it is a
core strength of our company that we encourage those values in
every DAT employee, at every level of our organization, regardless
of tenure or rank. We provide equal employment opportunities (EEO)
to all employees and applicants without regard to race, color,
religion, gender, sexual orientation, gender identity or
expression, national origin, age, disability, genetic information,
marital status, amnesty, or status as a covered veteran in
accordance with applicable federal, state, and local laws. Equal
Opportunity Employer/Protected Veterans/Individuals With
Disabilities The contractor will not discharge or in any other
manner discriminate against employees or applicants because they
have inquired about, discussed, or disclosed their own pay or the
pay of another employee or applicant. However, employees who have
access to the compensation information of other employees or
applicants as a part of their essential job functions cannot
disclose the pay of other employees or applicants to individuals
who do not otherwise have access to compensation information,
unless the disclosure is (a) in response to a formal complaint or
charge, (b) in furtherance of an investigation, proceeding,
hearing, or action, including an investigation conducted by the
employer, or (c) consistent with the contractor---s legal duty to
furnish information. 41 CFR 60-1.35(c)
Keywords: DAT Freight & Analytics, Beaverton , Marketing Manager, Executive , Beaverton, Oregon
Click
here to apply!
|