Product Manager, Organic Search

Company: Nike
Location: Beaverton
Posted on: January 15, 2022

Job Description:

The Nike Digital Product team delivers what only Nike can do: unlock seamless access to products, services and tools to make athletes better. Forty years of insights from the world's greatest athletes inform their work. The Nike Digital Product team powers Nike's global community that provides unparalleled access, benefits and services to athletes of all levels. Whether it is Nike.com, Nike mobile applications, retail digital experiences or consumer interactions, the team helps athletes stay motivated, challenged and connected! At Nike, you get in by being the best player, you stay in by being the best teammate. We are in it to win it together, even if we stumble along the way. Making history is no easy task, but as a team, we are unstoppable!

WHO WE ARE LOOKING FOR
We are looking for a Product Manager, Organic Search (SEO) to join the Core Commerce team. This role will be at the heart of the Nike Direct digital business and will help the global and individual Nike Direct teams make decisions that will drive organic growth in Nike traffic and member acquisition, engagement, and monetization. This role requires a high-energy, self-motivated individual with strong technical and analytical abilities, high detail-orientation and excellent written and verbal communication. We are seeking an individual with experience in growth marketing or growth focused product management. The right candidate will be on top of digital retail and marketing trends and understand the opportunities that Nike Direct can strive for the Nike brand.

WHAT YOU WILL WORK ON
The Product Manager, Organic Search (SEO) will work with a team passionate about developing and driving organic growth strategies for our Nike Direct consumer experiences. You will find opportunities to accelerate user acquisition, grow engagement, and increase purchase frequency and value. You will provide subject matter expertise to global and geo business units, partner with paid media teams, and collaborate with content creators and digital experience teams to identify and implement strategies against key growth opportunities.

WHAT YOU BRING
The successful candidate will understand digital marketing channels and how to best use them for organic growth. You will be an expert in the fundamentals of search engine optimization and scalable strategies that drive long-term growth. You will have a passion for brand right data driven decisions and consumer experience. You will be a service oriented leader who wants to teach others how to develop growth models as much as you like digging and implementing them yourself.
Qualifications
Bachelor's degree or higher or combination of relevant education, experience, and training
3-5 years of experience in enterprise user acquisition marketing and/or growth product management roles
Demonstrable expertise in search engine marketing, search engine optimization, app store optimization, app download strategies, and digital advertising
Technical SEO expertise in crawl data analysis, dynamic rendering, server-side and client-side rendering, robot.txt file management, XML sitemaps, native app indexing, redirects and site migrations, structured data, page speed and page experience metrics
Proficiency in front-end programming languages including HTML, CSS, Javascript
Knowledge of enterprise SEO tools, including Google Search Console, Botify, Screaming Frog, SearchMetrics, SEMRush, Ahrefs, and Majestic SEO
Deep understanding of Organic Shopping and Local Listings search verticals is preferred
Excellent problem-solving skills, with the ability to showcase decisions based on data
Consistent track record of contributions to business outcomes
Outstanding communication skills to deliver information to technical and non-technical audiences
Strong technical writing skills to communicate product requirements to engineering, architecture, and design teammates
Experience with Adobe Analytics, Tableau, JIRA, and Confluence is preferred
Experience working in a global business environment that requires accounting for different digital ecosystems, consumer expectations, and regulations in different regions and countries

Keywords: Nike, Beaverton , Product Manager, Organic Search, Executive , Beaverton, Oregon