Consumer Research Insights Director - Kids
Company: Nike Deutschland GmbH
Location: Beaverton
Posted on: February 22, 2021
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Job Description:
Consumer Research Insights Director - Kids Become a Part of the
NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best
athletes. It is a place to explore potential, obliterate boundaries
and push out the edges of what can be. The company looks for people
who can grow, think, dream and create. Its culture thrives by
embracing diversity and rewarding imagination. The brand seeks
achievers, leaders and visionaries. At NIKE, Inc. it's about each
person bringing skills and passion to a challenging and constantly
evolving game. WHO WE ARE LOOKING FOR We are looking for a
consumer-obsessed change agent who has experience with consumer
research in product organizations. This person will balance art and
science to drive a consumer centric culture to better serve sport
specific athletes - elite to every day. They need to be adept at
translating qualitative and quantitative data from a variety of
sources into actionable insights which will drive consumer concepts
that inform the brand, influence product creation, and create
business growth. The right fit will thrive as an individual
contributor in a fast paced, highly complex offense, and
organization. This person needs to have a strong voice and excel at
collaboration and integration across functions at the Global and
Geo levels. Ultimately, they are the lead consumerist for their
Sport dimension who can ensure the organization is meeting the
future needs of athletes. WHAT YOU WILL WORK ON You are in charge
of the insights learning agenda for a sport dimension. You will
help set the strategy, near-term and long-term, and prioritize
workload aligned with the gender / sport offense. You will define
the consumer, identify what we need to learn, and turn insights
into meaningful ideas for the enterprise by wiring them into global
partners. Your approach and toolkit will balance qualitative and
quantitative methodologies. On the quantitative front you will use
internal data science and analytics functions and on the
qualitative side you will partner with our trends and research arms
and external agencies or services to deliver a robust and
comprehensive understanding of the consumer. You will work at the
source of seasonal concepting with key functional partners. Your
scope is sport specific under men's or women's. The Kid's leads
will have responsibilities by age - bigs or littles. WHO YOU WILL
WORK WITH You will be a gender sport lead for Consumer & Market
Research at Nike's WHQ Headquarters in Beaverton, Oregon. You will
report directly to the VP or Sr. Director, Men's, Women's or Kid's
and you will be an important member of the Global gender offense.
You will work be a sport specialist and are accountable for sport
specific insights and concepts. You will not only intersect with
multiple groups across the Consumer Insights function, including
marketing science, data science, and direct analytics, but you will
also be the Insights face to the business and integrate closely
with product merchandising, design, and marketing. WHAT YOU BRING
TO NIKE
Keywords: Nike Deutschland GmbH, Beaverton , Consumer Research Insights Director - Kids, Executive , Beaverton, Oregon
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