Manager SEO Data & Analytics, Digital Growth (Global)
Company: Nike, Inc.
Posted on: March 24, 2020
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a
place to explore potential, obliterate boundaries and push out the
edges of what can be. The company looks for people who can grow,
think, dream and create. Its culture thrives by embracing diversity
and rewarding imagination. The brand seeks achievers, leaders and
visionaries. At NIKE, Inc. it's about each person bringing skills
and passion to a challenging and constantly evolving game.
From our flagship website and five-star mobile apps to social
media, digital marketing and the retail store experience, our teams
at NIKE Digital are reimagining how design and technology meet to
serve consumers more directly and personally. We invest in
cutting-edge technologies and work with the most creative people in
the world. Our teams are innovative, diverse, multidisciplinary and
collaborative, taking technology into the future and bringing the
world with it.
This role is about so much more than analytics! As the SEO Data &
Analytics Manager you are responsible for developing and driving
SEO data strategy that inspires action across Nike Digital's
organization. In this new role, reporting to the Lead SEO Manager
within Digital Growth, you will partner with SEO and
cross-functional teams to develop data capabilities in support of
the company's organic growth objectives. You will educate,
evangelize and ultimately drive organic growth by combining your
passion and knowledge for data with your ability to build strong
relationships and provide clear and prioritized roadmaps and
- Develop, represent and drive the strategic direction for organic
growth data initiatives.
- Unlock data views that allow SEO and partner teams to understand
business health, progress against strategic objectives, and to
- Ensure all strategic objectives are tied to specific and
measurable key results.
- Collaborate with SEO team members to conduct opportunity
assessments and build measurement plans for strategic
- Own the development and management of initiative retrospectives
and develop a socialization strategy for key partners and
- Drive seasonal and annual forecasting efforts.
- Manage data priorities and enhancement roadmap with internal and
- Increase the visibility of data for key stakeholders to inspire
actions that drive organic growth.
- Identify gaps in data availability and partner with internal and
external data sources to find solutions.
- Develop detailed use cases and user stories to communicate the
presentation or application of data.
- Proactively monitor SEO health across a range of KPIs and share
wins and opportunities.
- Define standards and drive adoption of SEO data capabilities
- Continually monitor industry trends, including search algorithm
and result layout changes, SEO best practices, and the competitive
Passion for data and growth while working in a fast pace agile
digital environment is a must!
--- Minimum of 5 years relevant data experience, including direct
engagement with Marketing Channel or SEO teams.
--- Experience with Enterprise BI tools, such as Tableau, and data
--- Technical background with deep understanding of technologies
including SQL, Python and APIs.
--- Demonstrated experience enabling interactive analysis of
massive data sets.
--- Experience with common search engine data platforms, including
Google Search Console, enterprise web crawlers, and Google keyword
data is preferred.
--- Ability to provide clear, concise communication in verbal and
--- Superior relationship-building with cross-functional teams to
deliver results through excellent partnership, communication and
--- Exceptional data analytics and articulation skills with
experience setting and measuring KPIs
--- Outstanding written/oral, organizational, analytical skills,
and attention to detail
--- Clear, concise and persuasive communication style that earns
stakeholder buy-in and compels action.
--- Ability to provide clear direction, set measurable goals and
give insight on industry trends.
--- Strong passion for sport and serving athletes!
NIKE, Inc. is a growth company that looks for team members to grow
with it. Nike offers a generous total rewards package, casual work
environment, a diverse and inclusive culture, and an electric
atmosphere for professional development. No matter the location, or
the role, every Nike employee shares one galvanizing mission: To
bring inspiration and innovation to every athlete* in the
NIKE, Inc. is committed to employing a diverse workforce. Qualified
applicants will receive consideration without regard to race,
color, religion, sex, national origin, age, sexual orientation,
gender identity, gender expression, veteran status, or
PandoLogic.Category: Marketing & Biz Dev, Keywords: Online
Keywords: Nike, Inc., Beaverton , Manager SEO Data & Analytics, Digital Growth (Global), Executive , Beaverton, Oregon
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