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Manager SEO Data & Analytics, Digital Growth (Global)

Company: Nike, Inc.
Location: Beaverton
Posted on: March 24, 2020

Job Description:

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

From our flagship website and five-star mobile apps to social media, digital marketing and the retail store experience, our teams at NIKE Digital are reimagining how design and technology meet to serve consumers more directly and personally. We invest in cutting-edge technologies and work with the most creative people in the world. Our teams are innovative, diverse, multidisciplinary and collaborative, taking technology into the future and bringing the world with it.

This role is about so much more than analytics! As the SEO Data & Analytics Manager you are responsible for developing and driving SEO data strategy that inspires action across Nike Digital's organization. In this new role, reporting to the Lead SEO Manager within Digital Growth, you will partner with SEO and cross-functional teams to develop data capabilities in support of the company's organic growth objectives. You will educate, evangelize and ultimately drive organic growth by combining your passion and knowledge for data with your ability to build strong relationships and provide clear and prioritized roadmaps and initiatives.


- Develop, represent and drive the strategic direction for organic growth data initiatives.

- Unlock data views that allow SEO and partner teams to understand business health, progress against strategic objectives, and to inspire action.

- Ensure all strategic objectives are tied to specific and measurable key results.

- Collaborate with SEO team members to conduct opportunity assessments and build measurement plans for strategic initiatives

- Own the development and management of initiative retrospectives and develop a socialization strategy for key partners and leadership.

- Drive seasonal and annual forecasting efforts.

- Manage data priorities and enhancement roadmap with internal and external partners.

- Increase the visibility of data for key stakeholders to inspire actions that drive organic growth.

- Identify gaps in data availability and partner with internal and external data sources to find solutions.

- Develop detailed use cases and user stories to communicate the presentation or application of data.

- Proactively monitor SEO health across a range of KPIs and share wins and opportunities.

- Define standards and drive adoption of SEO data capabilities through documentation/training.

- Continually monitor industry trends, including search algorithm and result layout changes, SEO best practices, and the competitive landscape.

Passion for data and growth while working in a fast pace agile digital environment is a must!
--- Minimum of 5 years relevant data experience, including direct engagement with Marketing Channel or SEO teams.
--- Experience with Enterprise BI tools, such as Tableau, and data storage solutions.
--- Technical background with deep understanding of technologies including SQL, Python and APIs.
--- Demonstrated experience enabling interactive analysis of massive data sets.
--- Experience with common search engine data platforms, including Google Search Console, enterprise web crawlers, and Google keyword data is preferred.
--- Ability to provide clear, concise communication in verbal and written formats.
--- Superior relationship-building with cross-functional teams to deliver results through excellent partnership, communication and negotiating skills.
--- Exceptional data analytics and articulation skills with experience setting and measuring KPIs
--- Outstanding written/oral, organizational, analytical skills, and attention to detail
--- Clear, concise and persuasive communication style that earns stakeholder buy-in and compels action.
--- Ability to provide clear direction, set measurable goals and give insight on industry trends.
--- Strong passion for sport and serving athletes!

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

PandoLogic.Category: Marketing & Biz Dev, Keywords: Online Marketing Manager

Keywords: Nike, Inc., Beaverton , Manager SEO Data & Analytics, Digital Growth (Global), Executive , Beaverton, Oregon

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