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Global Integrated Media Director

Company: Nike Deutschland GmbH
Location: Beaverton
Posted on: February 22, 2021

Job Description:

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game. NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world. Our vision is to make sport a daily habit. We do this by inspiring athletes* to feel and enabling them to do. It's on us, Nike Marketing, to build unbreakable relationships with athletes* to fuel them to make themselves, their communities, and the world better through sport. We do this as a global team of creatives, innovators, and optimists. And we are looking for world-class talent like you to contribute to this purpose!

At our core, Consumer Direct Marketing (CDM) exists to Serve Athletes*. The reality is athletes* demand personal, direct experiences. It's CDM's role to deliver on that by obsessing athlete* engagement through sport activity, community, experiences, and product. Nike has done this from its earliest days when Phil Knight and Prefontaine sent personalized notes and tips to athletes. CDM modernizes this by bringing that same personal touch to Nike's stores, digital experiences, social media, and advertising.


To fuel Nike's Consumer Direct Acceleration, Consumer Direct Marketing should evolve to deliver personalization at scale amidst a dynamic landscape of marketing technology, privacy, and brand safety. The Global Integrated Media Director is critical to creating the future of Nike marketing. This position will reimagine, lead, and evolve how we encourage, serve, and reengage consumers in an increasingly digital world.

The ideal candidate has extensive experience connecting consumers with brand innovation, experiences, and stories that inspire and enable, build member relationships, and drive the business. You have a deep understanding of our consumers, their online and offline habits, and the unique roles paid media and targeted comms play among a full marketing mix. You also understand the underlying adtech and the trajectory it's headed to lead and evolve how we operate. You should also be curious, creative, and eager to innovate, implement, measure, test, sometimes fail, learn, and evolve to shape the strategy and drive new ways of working.


If this is you, your day-to-day responsibilities include developing and implementing Nike's overall full-funnel paid media strategy, with a special focus on adtech, brand safety, and media & measurement excellence. Your purview is to enable full-funnel marketing, membership, and commercial objectives across the globe. You're also responsible for ensuring paid media seamlessly complements journeys and objectives on Nike's owned channels. You will find opportunities to deliver against these goals more personally, effectively, and efficiently, all while ensuring Nike's brand safety. This is a highly collaborative role that works closely with partners across Marketing, AdTech, Data Engineering, and Legal/Privacy.

A typical week includes preparing strategy POVs, owning implementation of the strategy, creating business cases for prioritization purposes, designing technology and data requirements, and communicating media's needs in cross-functional internal meetings. It also includes forming relationships with media platform partners and third party vendors to influence and stay up-to-date on industry developments. Given this, leadership, collaboration, and clear communication are key.


You'll be a part of the Integrated Media team within Consumer Direct Marketing. You will partner closely with the global and geography media teams who bring specific marketing activations to life to ensure they are using the latest and greatest technology capabilities. Also within Marketing, you will collaborate with the Social Strategists to find opportunities with specific platform partners to deliver innovation and inspiration. You will also partner very closely with Marketing Technology Product and Engineering to influence ad technology investments, prioritize roadmaps, and develop clear requirements. You will work with Legal and Privacy to ensure any strategy, technology, or tactic aligns with Nike's Data Values.


- Bachelor's degree in Marketing, Business, Communications or related field

- 8-10 years' experience in Digital Media/Performance Marketing, Digital Media Agency, or Marketing Technology; ideally, in a cross-functional capacity within a heavily matrixed organization with demonstrated success leading and implementing new marketing technologies

- Innate curiosity that results in seeing opportunities, crafting strategy, and operationalizing

- Ability to make strategic recommendations, draft presentation decks and present to marketing leadership

- Strong communications with a sharp sense of when and how to adapt to different audience, from analytical to visual

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world. NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. How We Hire At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best - and to do that, you need to understand how the hiring process works. Transparency is key.* This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles. Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential. NIKE, Inc. is committed to fostering a diverse and inclusive environment for all NIKE employees and job applicants and offers a number of accommodations to complete our interview process including readers and sign language, accessible and single location for in-person interviewers, modified equipment/devices and closed captioning. If you need an accommodation to complete the application process, we're here to help! Please contact us at +1 503-671-4156 and include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

Keywords: Nike Deutschland GmbH, Beaverton , Global Integrated Media Director, Advertising , Beaverton, Oregon

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