Global Integrated Media Director
Company: Nike Deutschland GmbH
Location: Beaverton
Posted on: February 22, 2021
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Job Description:
NIKE, Inc. does more than outfit the world's best athletes. It
is a place to explore potential, obliterate boundaries and push out
the edges of what can be. The company looks for people who can
grow, think, dream and create. Its culture thrives by embracing
diversity and rewarding imagination. The brand seeks achievers,
leaders and visionaries. At NIKE, Inc. it's about each person
bringing skills and passion to a challenging and constantly
evolving game. NIKE, Inc.'s storytellers, Marketing and
Communication sets the brand tone. A creative force of specialists
tell Nike's stories of innovation and sport through advertising,
brand strategy, digital engagement and product presentation. Using
channels ranging from retail stores to social media, Marketing &
Communication teams connect the science and art of Nike innovations
to the hearts and minds of athletes around the world. Our vision is
to make sport a daily habit. We do this by inspiring athletes* to
feel and enabling them to do. It's on us, Nike Marketing, to build
unbreakable relationships with athletes* to fuel them to make
themselves, their communities, and the world better through sport.
We do this as a global team of creatives, innovators, and
optimists. And we are looking for world-class talent like you to
contribute to this purpose!
At our core, Consumer Direct Marketing (CDM) exists to Serve
Athletes*. The reality is athletes* demand personal, direct
experiences. It's CDM's role to deliver on that by obsessing
athlete* engagement through sport activity, community, experiences,
and product. Nike has done this from its earliest days when Phil
Knight and Prefontaine sent personalized notes and tips to
athletes. CDM modernizes this by bringing that same personal touch
to Nike's stores, digital experiences, social media, and
advertising.
WHO WE ARE LOOKING FOR
To fuel Nike's Consumer Direct Acceleration, Consumer Direct
Marketing should evolve to deliver personalization at scale amidst
a dynamic landscape of marketing technology, privacy, and brand
safety. The Global Integrated Media Director is critical to
creating the future of Nike marketing. This position will
reimagine, lead, and evolve how we encourage, serve, and reengage
consumers in an increasingly digital world.
The ideal candidate has extensive experience connecting consumers
with brand innovation, experiences, and stories that inspire and
enable, build member relationships, and drive the business. You
have a deep understanding of our consumers, their online and
offline habits, and the unique roles paid media and targeted comms
play among a full marketing mix. You also understand the underlying
adtech and the trajectory it's headed to lead and evolve how we
operate. You should also be curious, creative, and eager to
innovate, implement, measure, test, sometimes fail, learn, and
evolve to shape the strategy and drive new ways of working.
WHAT YOU WILL WORK ON
If this is you, your day-to-day responsibilities include developing
and implementing Nike's overall full-funnel paid media strategy,
with a special focus on adtech, brand safety, and media &
measurement excellence. Your purview is to enable full-funnel
marketing, membership, and commercial objectives across the globe.
You're also responsible for ensuring paid media seamlessly
complements journeys and objectives on Nike's owned channels. You
will find opportunities to deliver against these goals more
personally, effectively, and efficiently, all while ensuring Nike's
brand safety. This is a highly collaborative role that works
closely with partners across Marketing, AdTech, Data Engineering,
and Legal/Privacy.
A typical week includes preparing strategy POVs, owning
implementation of the strategy, creating business cases for
prioritization purposes, designing technology and data
requirements, and communicating media's needs in cross-functional
internal meetings. It also includes forming relationships with
media platform partners and third party vendors to influence and
stay up-to-date on industry developments. Given this, leadership,
collaboration, and clear communication are key.
WHO YOU WILL WORK WITH
You'll be a part of the Integrated Media team within Consumer
Direct Marketing. You will partner closely with the global and
geography media teams who bring specific marketing activations to
life to ensure they are using the latest and greatest technology
capabilities. Also within Marketing, you will collaborate with the
Social Strategists to find opportunities with specific platform
partners to deliver innovation and inspiration. You will also
partner very closely with Marketing Technology Product and
Engineering to influence ad technology investments, prioritize
roadmaps, and develop clear requirements. You will work with Legal
and Privacy to ensure any strategy, technology, or tactic aligns
with Nike's Data Values.
WHAT YOU BRING
- Bachelor's degree in Marketing, Business, Communications or
related field
- 8-10 years' experience in Digital Media/Performance Marketing,
Digital Media Agency, or Marketing Technology; ideally, in a
cross-functional capacity within a heavily matrixed organization
with demonstrated success leading and implementing new marketing
technologies
- Innate curiosity that results in seeing opportunities, crafting
strategy, and operationalizing
- Ability to make strategic recommendations, draft presentation
decks and present to marketing leadership
- Strong communications with a sharp sense of when and how to adapt
to different audience, from analytical to visual
NIKE, Inc. is a growth company that looks for team members to grow
with it. Nike offers a generous total rewards package, casual work
environment, a diverse and inclusive culture, and an electric
atmosphere for professional development. No matter the location, or
the role, every Nike employee shares one galvanizing mission: To
bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified
applicants will receive consideration without regard to race,
color, religion, sex, national origin, age, sexual orientation,
gender identity, gender expression, veteran status, or disability.
How We Hire At NIKE, Inc. we promise to provide a premium,
inclusive, compelling and authentic candidate experience.
Delivering on this promise means we allow you to be at your best -
and to do that, you need to understand how the hiring process
works. Transparency is key.* This overview explains our hiring
process for corporate roles. Note there may be different hiring
steps involved for non-corporate roles. Whether it's transportation
or financial health, we continually invest in our employees to help
them achieve greatness - inside and outside of work. All who work
here should be able to realize their full potential. NIKE, Inc. is
committed to fostering a diverse and inclusive environment for all
NIKE employees and job applicants and offers a number of
accommodations to complete our interview process including readers
and sign language, accessible and single location for in-person
interviewers, modified equipment/devices and closed captioning. If
you need an accommodation to complete the application process,
we're here to help! Please contact us at +1 503-671-4156 and
include your full name, best way to reach you, and the
accommodation needed to assist you with the application
process.
Keywords: Nike Deutschland GmbH, Beaverton , Global Integrated Media Director, Advertising , Beaverton, Oregon
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